MEISON is a collection of high-end and luxury women's apparel brands including Misook, Ming Wang, JonesNew York and Kasper. We focus on elevated, timeless workwear and fashion styles that are easy tomix-and-match and designed to help build an effortless and reusable wardrobe. Our brands are foundonline, through specialty boutiques, and in stores with our various retail partners such as Neiman Marcus,Saks 5th Avenue, Nordstrom, Bloomingdale's and Dillard's.Position Summary:We are looking for an experienced and motivated CRM Marketing Specialist/Sr. Specialist to manage ouremail, SMS, and direct mail channels for assigned brand accounts. You will be responsible for helping createcohesive and optimized CRM campaigns and customer retention programs to maximize performance,reviewing KPIs and implementing strategies for A/B testing and data analysis. This role will report to ourSenior Marketing Manager.Salary Range: $60,000-$70,000Benefits: 100% Employer Paid - Basic Medical, Dental & Vision401K PTO10 Paid Holidays Duties & ResponsibilitiesCampaign Planning•Collaborate cross-functionally with Brand Marketing, Promotions / Planning, and Ecommerce teamsto ensure cohesive messaging and seamless execution of product launches and marketingcampaigns through CRM channels, ensuring alignment with seasonal marketing calendars andoptimizing customer engagement.•Develop comprehensive campaign briefs for email and direct mail initiatives, including copycreation, content specifications, and creative direction to support brand objectives.Campaign Management & Execution•Manage the complete lifecycle of brand email and direct mail campaigns and retention flows, frominitial requirements and audience segmentation to quality assurance and approval processes,ensuring on-brand, timely delivery to targeted customer segments.•Create and execute SMS campaigns end-to-end, including planning, copywriting, audiencesegmentation, scheduling, and performance monitoring to drive engagement and conversions.Analytics & Optimization•Run weekly and monthly reporting on CRM channel campaign and retention performance, A/Btesting results and customer behavior - sharing insights and recommendations with internalstakeholders.•Develop and implement action plans for optimizing retention email, SMS, and direct mailcampaigns based on performance metrics and testing results to continuously improve engagementand conversions.Vendor Relationships•Under the direction of the Sr. Marketing Manager, coordinate and collaborate with agency partnersin the strategic planning, execution, and QC process for direct mail campaigns and retention email /SMS development initiatives.Experience and Qualifications:•Bachelor's degree in Marketing, Advertising, or related field•3-7 years of experience in CRM and email marketing, retail environment preferred•Experience with enterprise level ESPs - Klaviyo, Hubspot, or Salesforce preferred•Experience with project management systems - Asana, Monday, Jira or similar•Copywriting experience with strong attention to visual design and brand consistency acrosscampaign assets•Experience working directly with creative and ecommerce teams•Excellent verbal and written communication skills•Strong analytical and problem-solving skills•Demonstrated teamwork and collaborative skills•Strong attention to detailMore about MeisonWe are a family owned and operated company, and our core values help shape our company culture. Thesecore values are the foundation that we use to build our team, collaborate with each other, and how weapproach our work. We are committed to understanding our customers, solving problems by finding andapplying solutions, speaking up when we need help all while valuing our time, money and resources.As we continue to grow and bring new brands into our portfolio, we strive to become one of the preeminentproviders of women's high-end luxury apparel in the US. Our goal through all of our efforts is to create awelcoming, inspiring environment that makes it easy for our customers to build a quality wardrobe thatworks for their style and their lives. They should not have to worry about what to wear or buy next - we dothe thinking for them through our passionate understanding of their wants and needs when it comes togetting dressed. Not only do our collections delight the imagination, they also teach our customers how todress, offering value beyond the aesthetic of a well-designed wardrobe.
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