Job Description
About Steadfast Farms
From Hatch to Harvest, with Purpose and Passion: At Steadfast Farms, we blend tradition, innovation, and regenerative practices to create food that sustains families, enriches communities, and preserves the values of ethical farming for generations to come.
By honoring farmers' dedication and producing nutritious, high-quality food, we’re shaping a healthier food system and inspiring future generations to sustain the rich legacy of agriculture. We stand as a testament to intentional work, ethical stewardship, and an unwavering commitment to community. By placing our partners and families at the heart of every story, we champion a brighter future—one that honors the land, uplifts people, and strengthens communities for generations.
Role
The Farmer’s Market Sales Specialist is the face of Steadfast Farms at farmers' markets and community events. This position is responsible for representing our brand with professionalism, warmth, and product expertise to build lasting customer relationships and drive sales. The role requires deep knowledge of our poultry products, farming practices, and values, as well as the ability to engage with customers, manage inventory, handle a point-of-sale system, and maintain a clean, organized, and visually appealing setup. This individual ensures the market operation runs smoothly, sales goals are met, and customer feedback is communicated to the management team. The ideal candidate thrives in a fast-paced environment, enjoys meaningful customer interaction, and takes pride in promoting ethical, regenerative, and local food systems.
Responsibilities (Tasks Associated with the Role)
· On-Farm Market Prep
o Review the market packing list and ensure order accuracy.
o Pack frozen/cold products safely and compliantly using appropriate coolers and temperature-control methods.
o Prepare signage, price sheets, tablecloths, promotional materials, samples, and displays.
· Market Setup & Presentation
o Arrive early to secure setup space and create an inviting, branded display.
o Ensure all products are attractively merchandised, properly labeled, and visible to customers.
o Monitor product temperature throughout the event to maintain food safety.
· Sales, Customer Engagement, and Brand Representation
o Greet customers warmly, share knowledge about our products and practices, and answer questions about ingredients, sourcing, and farming methods.
o Handle sales transactions through the point-of-sale system, including cash and card payments.
o Promote weekly specials, new product releases, and bundle offers.
o Collect customer contact info for email lists or SMS marketing (as directed).
· Post-Market Responsibilities
o Tally sales and inventory; report daily totals and product feedback.
o Return unsold product, signage, and equipment to the farm.
o Clean and sanitize coolers, crates, and any food contact surfaces used at the market.
o Complete and submit sales log, inventory return sheet, and feedback form after every market.
· Inventory & Supplies
o Notify management when inventory is low or when packaging supplies need reordering.
o Participate in periodic stock checks and freezer inventory audits.
· Other Responsibilities
o Attend mandatory seasonal training or orientation sessions.
o Assist with wholesale deliveries, pop-up events, or farm tours when needed.
Results (Expected Accomplishments)
· Sales Performance
o Good: Maintains a baseline of regular sales.
o Better: Grows sales through strong product knowledge and proactive selling.
o Best: Grows weekly average sales by 20%+ through exceptional upselling, cross-selling, and customer loyalty.
· Customer Engagement
o Good: Answers product questions and ensures customers feel welcome.
o Better: Shares farm stories and aligns customer interests with our regenerative mission.
o Best: Collects testimonials or repeat purchase feedback that results in measurable growth in DTC sales.
· Setup & Cleanliness
o Good: Booth is properly set up and broken down on time.
o Better: Display is optimized for foot traffic and draws attention.
o Best: Booth earns compliments or features in local media, and setup improvements are suggested and implemented.
· Reliability
o Good: Shows up on time and follows standard operating procedures.
o Better: Volunteers to pick up extra shifts or train new market staff.
o Best: Takes ownership of specific markets and improves overall operations.
· Customer Acquisition & Retention
o Good: Adds 5–10 new contacts to the farm's mailing list per market.
o Better: Converts one-time buyers into repeat customers through bundle education or follow-up touchpoints.
o Best: Develops a core of loyal market customers that generate 20%+ repeat weekly sales.
Requirements (Expected Proficiencies)
· Minimum 1 year of direct-to-consumer or commission-based sales experience required. Applicants must demonstrate past success in upselling, customer conversion, or meeting individual sales targets.
· Must be available Fridays 12:00 – 7:30 pm and/or Saturdays 8:00 am – 2:00 pm (including setup and breakdown). Preference given to candidates available on both days.
· Valid driver's license and ability to drive own transportation to market sites with room for coolers and market setup items.
· Comfortable working outdoors in all weather conditions, including summer heat or rain. (Markets are all Rain or Shine)
· Ability to lift 40–50 lbs. repeatedly and stand for extended periods.
· Familiarity with food safety best practices (training provided).
· Confident communicator with professional customer service etiquette.
· Ability to track inventory, sales, and feedback accurately.
· Alignment with Steadfast Farms’ mission and commitment to sustainable agriculture.
Dress Code & Appearance
Team members must maintain a neat, clean, and confident appearance that reflects positively on Steadfast Farms. Attire should be presentable, weather-appropriate, and suited for high-engagement sales environments. Branded gear (such as hats or shirts) may be provided for certain events, but experienced sales professionals are expected to wear polished, farm-appropriate clothing that enhances approachability and supports brand presentation. Closed-toe shoes are required for on-farm work but are optional at market sites unless otherwise specified.
Payment Terms
· Hourly Rate: $17 or 20% of Market Sales, whichever is higher.
o Payment Schedule: Weekly
· Bonuses: Quarterly bonuses tied to measurable performance
· Additional Perks:
o Yearly Staff Events
o Monthly Food Item from in-stock products.
o Opportunity for Advancement: High performers who demonstrate natural leadership skills may be eligible for promotion to Market Lead, with expanded responsibilities and increased compensation.
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